The Indian IoT company Smartron to launch a Special Sachin Tendulkar-branded smartphone – SRT.phone – on this Wednesday, May 3. The former cricket star Sachin Tendulkar will unveiled the smartphone himself in association with the company. This phone is known as the srt.phone, that’s short for Sachin Ramesh Tendulkar and will be the first phone that is designed, engineered and made in India.

Smartron is heavily promoting the launch event and send out the launch event invites to the media houses. The SRTphone is expected to be the first-ever signature series of Sachin Tendulkar brand. It is expected to be budget smartphone under Rs 15,000. The srt.phone will also be a Jio certified smartphone and is expected to have the least SAR value among all the phones in this price point. The phone is also expected to be the Flipkart exclusive.

Smartron is still fairly a new brand as it has only announced two products, the Smartron t.phone and the Smartron t.book 2-in-1 laptop. Smartron India last year had confirmed that it had received an undisclosed sum of funding from cricketer Sachin Tendulkar, who will serve as the brand ambassador of the company. The company has been founded by Mahesh Lingareddy.

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