Best Keyword Research Tools in 2023

keyword research

Are you struggling to get traffic to your website? Even after launching your website and optimizing it, you find fewer people know about your services. Are you unable to understand the real reason behind fewer leads and poor sales?

Well! It can be somewhere all connected to the keyword selection. There are high chances that either you have chosen highly competitive search terms or ones that have less search volume. Hence, keyword research is important because it helps you shape your content strategy as well as brings in more quality leads.

If your selected search terms are backed by proper research and analytics, you will be able to run an effective search campaign and get quality results.

Keyword Research is a process to discover search terms that people mostly type into search engines to get answers to their queries. With proper keyword research, you can uncover popularity, ranking difficulty, search volume, and other aspects.

No matter when you have just launched a website and starting with SEO or planning to optimize the existing content, the selection of good quality content is crucial to target a relevant audience and increase traffic to the site.

In this post, we have penned down some of the best keyword research tools in the market, both paid and free tools, that will help your business conquer your competitors.

Top Keyword Research Tools

  1. Google Keyword Planner

Google Keyword Planner is a free tool from Google that helps you research which keywords might be relevant to your business. It also provides keyword suggestions for your content and shows you how many people search for those keywords. It is one of the market’s most reliable sources of keyword data, despite its lack of functionality.

  1. Ahrefs Keywords Explorer

Ahrefs Keywords Explorer is commonly used by marketers for discovering new keywords and analyzing their ranking difficulty. It further helps in calculating the traffic potential and getting accurate search volumes for each selected term. The tool checks data for 171 countries and then pens down thousands of keyword ideas before you.

The tool further gives a quick briefing of the keyword difficulty score and estimated number of clicks for your keywords. It helps generate a list of keyword ideas in different ways.

  1. SEMrush

Semrush is a popular SEO software that helps organizations and digital marketing agencies do keyword research, monitor backlinks, run audits, and more. Many marketers trust Semrush over other tools in the market for it helps better understand pages and enables them to track organic positions for landing URL’s on SERP. Additionally, you can perform competitor analysis and strategize your content with its excellent features.

You can uncover long-tail keywords, track CPC distribution statistics, get a quick overview of yearly keyword trends, get organic traffic insights, perform keyword difficulty analysis, as well as access the complete keyword research toolkit with a few clicks.

Semrush is a paid tool yet many companies choose it for keyword research. You can even try the free 7-day trial without entering your credit card details.

  1. SEO PowerSuite

SEO PowerSuite is another popular tool for keyword research, competitor analysis, and backlink tracking. With SEO PowerSuite, organizations can run a comprehensive SEO audit and generate insightful reports. Further, you can create several valuable and profitable keywords and check on the difficulty tool with this amazing tool.

You can try the limited free tier or the full-featured premium plans that also include white labeling without watermarks.

  1. KWFinder

KWFinder is a trusted tool used by many high-profile companies for keyword research and analysis. It is quite easy to discover a new set of keywords and check their SEO difficulty with KWFinder. It offers many features, such as precise statistics for keyword competition, in-depth SERP overview, filter, etc. that help choose the right keywords.

Try out the super-effective tool and check what your competitors are ranking for.

  1. Serpstat

Serpstat offers access to website analytics, keyword research, SERP analysis, and backlink analysis, and comprises more features like a rank tracker and website audit. Thus, making it a great choice for companies looking for a complete SEO suite. It’s a one-stop shop designed to simplify everything you’d need for thorough SEO.

  1. GrowthBar

Most marketers and bloggers use GrowthBar for checking the ranking difficulty and to get keyword ideas. It has a unique function called content outline generation, which allows you to quickly create content outlines for your blog or website including keywords, word counts, headers, photos, links, and more.

Additionally, it enables you to view competitor profiles that include information on backlinks, organic keywords, Google/Facebook ads, and related insights.

  1. Long Tail Pro

Long-tail keywords are the new norm in SEO. A cult following among content creators for micro-niche sites has developed the Long Tail Pro keyword tool, which creates long-tail keywords for niche sites and detailed keyword metrics. It is a premium tool that offers a 7-day free trial.

  1. Majestic

Majestic is a comprehensive SEO tool for monitoring the health of your website. It’s the perfect tool for new blogs and small businesses that don’t have the funds to invest much on intricate SEO help. It also helps check on web links and discover link opportunities.

  1. Keyword Tool

Try Keyword Tool if you’re a keyword data mining nut. This platform provides analysis for Google, YouTube, Bing, Amazon, and the App Store. You can find great keyword ideas and perform analysis for social media search terms with this amazing tool.

The tool is quite similar to the keyword planner and costs free for the first 750+ keywords.


There are two main types of keyword research tools: free and paid. Paid tools are more popular because they offer a higher level of features and accuracy. However, some companies prefer to use free tools to test the waters before investing in paid ones.

The most popular keyword research tool is Google AdWords Keyword Tool, which is a free tool that provides accurate data for SEO purposes. We have listed many such keyword tools that can help you check search volume and other aspects.

After you are done with keyword research, try to optimize other areas that require immediate attention after a website launch.

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