Digital Businesses are gaining a lot of popularity, especially after the pandemic. When the shops were forced to shut down, people adopted the modern technique to run their business – they moved online to update customers about their service and deliver quality service. Businesses that had good knowledge about digital marketing gained profits and increased organic traffic via blogs, whereas the ones who had less knowledge couldn’t win over their competitors.
In order to grow online, it is important for businesses to adopt a strong marketing approach. Driving organic traffic is not an easy task but there are different ways through which one can achieve his/her goal.
In this blog, we will talk about one of the ways through which you can increase your organic traffic – optimize the blog section of your website.
Most businesses add a blog section to their website to improve keyword ranking, increase engagement, and drive more organic search traffic. The size of the site also matters when it comes to ranking on the search engine results page. The more indexed pages you have, the better your opportunities for ranking.
Once you have added the main pages to the site – services, products, case studies, etc., it is time to focus on creating blog content for engagement. However, some people get confused as to what should they write about. Well! Blogs are a medium to inform users more about your industry and niche. You can add some long-tail keywords to your blog and rank on them as well.
Here, we have listed a few steps that will tell you how to update your blog so that your organic traffic improves.
Steps to Increase Organic Traffic via Blogs
Know your target audience.
It is important to know your target audience in order to get results. For example, if you are trying to sell oranges and targeting customers looking for apples, you will be at a major loss. It will be difficult, and chances of earning profit will be less. Hence, it is important to understand your customer’s requirements before investing your time, money, and energy. With the knowledge about the right audience, you will be able to make better sales and establish a strong relationship with your customers.
Knowing your audience means you will be making a marketing strategy and content that they want. Firstly, establish your buyer persona by performing thorough market research and analyzing existing customers. In a way, you are identifying your target audience and understanding their needs to attract them faster.
Remember the target audience can change with time, so periodical examination and evaluation of the audience are essential.
Discover new keywords
Just publishing posts is not the right way to rank on the top search engine results page. You need to think about the people, the search terms relevant to your topic, and more to deliver the right blog. Most businesses know that general terms can’t make you rank on top, that is why they search for short and long-term keyword phrases with a good search volume.
For example, just adding the term “blog” to your content will be less effective than “how to use a blog”. It will also end up bringing a significant amount of traffic to your site. Do not stuff keywords into your post with a less search volume. Make sure to analyze, compare, and then use a dozen or more long-tail keyword phrases related to the post.
Long-tail keyword phrases are known for boosting search engine rankings, but how do you know the selected one will bring in more traffic? There are various free keyword research tools available online that can help produce a list of relevant long-tail keywords.
Make sure to select the terms based on search volume, keyword difficulty, and intent.
Optimize your post as per the keyword.
Before publishing your blog, make sure to optimize it by adding a suitable SEO Title tag, meta description, subheadings, alt text, and more. URL optimization is also important as it also appears beneath the SEO Title Tag on SERPs. Rephrase your title if the main keyword is not fitted in it. Use different heading tags to make it easier for readers to digest information in a short amount of time.
Lastly, try creating your content keeping the reader and keyword density in mind.
Focus on creating unique and quality content.
Ranking in search engines is not as easy as it sounds. You need to optimize your post as Google guidelines to beat your competitors. Creating unique and quality content is as important as keyword research. Go through your competitor posts, generate new ideas, and execute them to boost their quality.
Use links to boost your content quality and credibility.
Another way to improve content quality and credibility is to use proper links. You must properly interlink relevant articles and provide extra resources to readers to improve their knowledge and increase engagement. Avoid using identical text for inbound links as they can create a negative effect on your SEO strategy. Use different words and phrases when performing interlinking.
Also, focus on creating more backlinks to boost credibility by publishing linkable content. Quality content attracts customers, hence creating unique and useful information. It can be in the form of blog posts, infographics, videos, or surveys.
Try to post on a regular basis.
Publish regularly increases engagement. Also, if Google finds that your site is updating on a regular basis, it will scan more frequently and index pages faster.
You cannot increase organic traffic overnight via blogs but can surely improve it with consistency. Follow the above-listed practices to strengthen your relationship with your target audience and boost credibility. Improve your site’s SEO and increase organic traffic via blogs.