OKWU Pi smartphone launched: Price, Specifications, And Release Date

A new Indian startup- OKWU has launched its first smartphone dubbed as OKWU Pi. It comes with an accessory U-Tag. It has 5-inch (1280 x 720 pixels) HD IPS display and powered by 1.2GHz quad-core MediaTek MT6735 64-bit processor with Mali-T720 GPU. It also has 1GB RAM and 8GB internal memory. Internal memory is expandable up to 32GB with microSD. It runs on Android 6.0 (Marshmallow) operating system. It is a Dual SIM smartphone.okwu-pi

As far as the camera is concerned, it has 8MP rear camera with LED Flash, PDAF, 2MP secondary rear camera and 2MP front-facing camera with LED flash. Connectivity options include 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS. It packs 2000mAh built-in battery.

What is U-Tag?

Accessory U-Tag is a Bluetooth tag which can be connected to your belongings as well as devices, so that you don’t miss them. Whenever you miss them, you can locate them using a buzzer in close range and the same will also be indicated through alerts on your phone in case it goes beyond a certain distance from the smartphone. The phone will also keep uploading its location to their server, which will track its location without overwriting the previous location.

Anshuman Atul, CEO and Managing Director, OKWU, said at the launch-

We are thrilled to present our first among the niche line of smart phones that are efficient, innovative and offer peak performance to enhance customer experience. OKWU is a truly urbane brand, innovating the eco-system with differentiating technology that supports an automotive lifestyle. We have envisioned a better future, and our smarter phones are setting the tone for the next generation technology.


OKWU Pi specifications

  • Display: 5-inch (1280 x 720 pixels) HD IPS display
  • Processor: 1.2GHz quad-core MediaTek MT6735 64-bit processor with Mali-T720 GPU
  • RAM & Storage: 1GB RAM, 8GB internal memory, expandable memory with up to 32GB with microSD
  • SIM Slot: Dual SIM
  • Operating System: Android 6.0 (Marshmallow)
  • Rear Camera: 8MP rear camera with LED Flash, PDAF, 2MP secondary rear camera
  • Front Camera: 2MP front-facing camera with LED flash
  • Dimensions: 6.5 mm thick
  • Weight: 138 grams
  • Connectivity Option: 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS
  • Battery: 2000mAh built-in battery

Pricing And Availability

The OKWU Pi smartphone comes in gold and rose gold color options. It is priced at INR. 5,999 while the U-Tag costs INR. 990. If we talk about the availability, pre-booking for the phone starts from 27th November 2016. According to the company, all smartphones devices will be manufactured and assembled in Shenzhen, China and they are looking forward to setting up the own assembly unit in India.


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